Why do we support World Coffee Research?

Why do we support World Coffee Research?

 
Imagine a world without vegetables, fruits, grains, or flowers. With the devastating rate of soil exploitation and mono-culture approach, we are losing biodiversity, ending the possibility to have flourishing micro and macroclimates. Without this disturbance, plants would have a natural cycle, with high mineral input and healthy microorganisms, allowing them to provide their fruit to humans.
Coffee is no exception. With worsening climate change, we see less coffee, more leaf rust, and lower quality crops each year. Every single-origin trip gives us a headache of scaling up the presence of voices demanding action. As a stand-alone micro-roaster, our message is almost invisible. Yet, we will not stop working with our producers to give the public a better understanding of the values of polyculture, biodiversity, shade-grown approach, and much more.

"Evidence also shows that the very nature of the agricultural structure and prevailing policies have led to this environmental crisis by favoring large farm size, specialized production, crop monocultures and mechanization. Today as more and more farmers are integrated into international economies, imperatives to diversity disappear and monocultures are rewarded by economies of scale. In turn, lack of rotations and diversification take away key self-regulating mechanisms, turning monocultures into highly vulnerable agroecosystems dependent on high chemical inputs."

 Miguel A. Altieri form Division of Insect Biology at University of California, Berkeley.

To implement our willingness into action, we have elected to support World Coffee Research, a 501(c)5 non-profit agricultural research organization based in California. Together as an industry, we can do a lot, including supporting movements to create new, more robust, higher-yielding varieties.
Please watch the following videos to decide whether or not you can give a chance for a change.